Monday 24 September 2012

Weezer's Album Covers

Weezer have some conventional and unconventional ideas when it comes to artwork. For their first album, it seems that they stick the conventions of most covers of that time. It features all 4 members standing in a straight line looking as if they were told to do it. They are standing in front of a blue background, just to represent the title of the album. However, they are actually wearing unconventional clothes for their genre. It seems that they aren’t really dressed like alternative rock stars but like geeks.

The next album Pinkerton depicts the peaceful painting Kambara Yoru no Yuki ("Night Snow at Kambara"). This is fairly different from the last album cover, with none of the band actually making an appearance in the cover. It feels more sophisticated than the last album in the way that instead of just having them awkwardly standing in a line for a generic photo-shoot, it actually shows a piece of art.

The next album, Green,takes a lot of aspects from their first album Blue. It shows the band standing again in a line, but looking more relaxed. They are standing in front of a green background which does the same as blue by the background colour representing the album name. The clothing looks less informal, yet still fairly laid back; the colours they’re wearing almost match each others with a dark feel going on. Finally River’s is the only band member to actually be carrying an instrument. On first glance of this cover, compared to blue, it seems that the band actually looks like a band. It’s not just a garage dream, it’s a reality and it shows it with the band looking more relaxed and closer together showing that they’ve done this before, they’re rock stars, they are aware. Finally, the fact that they are standing closer together shows the closer relationship they’ve formed since the first album where they were just awkwardly standing next to each other.

 

Their forth studio album Maladroit takes more of the appearance of Pinkerton than any other album. Instead of the entire band appearing for a professional photo-shoot, it’s a drawing and a sophisticated one. The drawing shows a man (who seems upper-class) reading a book in his living room. The album Maladroit (meaning 'awkward') is conventional in the way that the album artwork reflects the name. What they’re depicting in the artwork may be 'maladroit' (an upper-class person reading a book); they may think this is just being awkward, that this person is just entirely different from the album itself, therefore reflecting the album name.

 

The fifth album Make Believe draws inspiration from both Blue and Green. The cover shows the band again standing in a line in front of a black background giving off an ‘emo’ vibe. The band are all wearing similar garments, full black, with a white glow around their figure. The colour scheme and design is the darkest so far, and the album on first glance is the ‘pop-emo’ brother of Blue and Green. Blue being garage-rock, Green being pop-rock and Make Believe being emo-rock.

 

The album, Red,’is the final ‘colour’ album. Red takes most of its inspiration from Blue. The cover resembles Blue’s composition of all members standing in a line, but this time looking more relaxed. The background again is the same as blue and green with the colour of it representing the album name. The biggest change in Red is the fact that the band are all wearing completely separate outfits.The most striking of all is Rivers’. His clothes remind you of a cowboy and he could be described to have a cowboy-personality as a ‘lone rider’ as at this point he’d already released two solo albums and his role in the band is playing lead guitar, lead vocals and writing the majority of the lyrics too. Looking back at the ‘colour’ albums at seems that Blue is the garage-rock, not really that famous, album cover. Green is the pop-rock, at the peak of popularity album cover. Red is the comeback album (as they all look like they’ve come from different lives in the album cover). Finally, Make Believe is the misfit out of them all. It hasn’t been given a colour, it doesn’t fit in. This heavily reflecting the dark, emo feel the album cover has.

 

The seventh album Raditude is a completely new take on album artwork. The cover depicts a normal looking living room but with a dog flying in the middle of it. This probably showing that the album is out of the ordinary, its nothing ordinary, unique in its own way. It’s rad and has attitude. Raditude. Another conventional album cover art reflecting the album name.

 

The eighth studio album Hurley shows intertextuality for the first time. The cover is simply just the face of actor Jorge Garcia (who plays Hurley in the TV show Lost) pulling a welcoming expression. The album cover may be representing the fact that the band may be ‘lost'. This could be musically, personally or just the fact that they were lost for an album cover. Alternatively, it could just be another way to portray the humorous and light-hearted tone of the band.
The final studio album Death to False Metal draws much from the album cover for Maladroit. The album reinforces Weezer’s ‘geeky side’ by naming the actual album after a phrase used by metal band Manowar (intertextuality). What makes it geeky, is that Manowar’s lyrics are based upon fantasy, sword and sorcery and Norse mythology. The artwork is simply just the opposite of the name. It just shows people looking happy, farming, giving life to plants and vegetables, where as Manowar’s lyrics are about battle and taking lives from people.

 

Sunday 23 September 2012

Changes over time

Buddy Holly (1994)

El Scorcho (1996)

Hash Pipe (2001)

Keep Fishin’ (2002)

Beverly Hills (2005)

Pork and Beans (2008)

I’m your daddy (2009)


Memories (2010)

Trampoline (No Video - 2010)


Since 1994 when the first album was released, all of Weezer's music videos have been consistently light hearted and humorous. Most just feature the band playing in various scenarios, in a house, at a party, in a sumo-wrestling ring, etc. The band seem to have gone from producing fairly 'quirky' music videos, such as Buddy Holly to, you could argue, the typical 'rock band-esque' video for Hash Pipe. There rise in popularity can be seen when watching the videos in chronological order, ending up with the fairly self-indulgent video for I'm Your Daddy, and then including the guys from Jackass in there video for Memories. The referencing of TV shows is present in a few of their videos, Buddy Holly referencing Happy Days, Keep Fishin' - The Muppets and of course Jackass in Memories. Intertextuality can also be seen in the video for Pork and Beans where a number of references to popular viral videos are used, and featuring many YouTube celebrities. Overall, all of the video's above have a similar laid back feel and even though some may be more commercial than others, that doesn't make them any worse. 


How Weezer Fit Into The Wider Genre

Weezer are primarily punky-alternative-rock. Similar bands and artists include; Pavement, The Rentals and Ozma. In addition, the lead singer of Weezer, Rivers Cuomo, also has a solo project and the style of his music almost mirrors that of Weezer. It could be argued that this makes them fit into the 'alternative' genre even more so.
The music of the artists above is very similar and doesn't really push the boundaries of the genre (alternative rock), they carry, more or less, the same theme throughout their songs which gives them a similar audience overall.

 

Examples of their songs:






























In regards to the different band's album covers, despite them all featuring different images and portraying different themes, they all have that 'alternative' vibe to them. Rivers Cuomo's album 'Alone' and The Rentals' 'Songs About Time' have a similar aesthetic, both covers being in black and white. This gives them a rather vintage feel. This 'vintage feel' can also be seen on the cover of Pavement's album 'Cut Your Hair'. Only two out of the five albums actually feature photographs rather than artwork, this makes it clear that within this genre, both techniques are accepted by the audience. In addition to this many albums of this genre do feature abstract artwork, but many also feature the photographed artist or band, such as the 'Alone' cover, which implies that as long as the stye of art or photography fits within the concept of the album and doesn't stretch the boundaries of the genre too far, anything goes. 




In addition, the way that the bands dress is a clear indication of their genre. The general style of clothing that the bands wear is typical of the indie-rock and alternative-rock genres and has a very casual laid back fell to it, this is show in the photos of the bands below. As well as this, most of the bands here seem to have a quite quirky\geeky tone to their outfits, with checkered shirts and gasses being recurring components. The bands all have similar styles and dress in the brands that they feel reflect their specific type of music, this sort of style is then echoed by fans that like to emulate the band's fashion choices.   

Ozma

Rivers Cuomo

Weezer

 The Rentals


Pavement

Weezer's History




The band formed in 1992 in Los Angeles, California and consists of Rivers Cuomo (lead vocals, guitar), Patrick Wilson (drums, guitar, backing vocals), Brian Bell (guitar, backing vocals, keyboards), and Scott Shriner (bass, backing vocals, keyboards).
They were first signed to the record label Geffen Records in 1993 and recorded their debut album ‘Weezer’ also know as ‘The blue album’ the same year to be released in May the following year. The album featured the popular singles "Undone - The Sweater Song", "Buddy Holly", and "Say It Ain't So".

Albums recorded from 1996- 2010:
They have also released a DVD containing footage of live gigs from the band's history, from the early stages of their musical career up until 2002. The DVD also contains all of the Weezer music videos from The Blue Album until Maladroit. Bonus footage features the band backstage, on-stage, in the recording studio and in interviews. The DVD debuted at  number 1 on Billboard's Top Music Video charts and has sold 78,968 copies as of October 2005 thus making it certified as a Gold selling DVD.

Group Decision


Song: Weezer - Undone

My group and I all agreed on this song for our music video as we thought it would be good to create a laid back, funny video (to stick with the band and genre conventions). We also thought Weezer were a good choice because of there use of intertextuality. Within many of their music videos and some album covers, they reference other media texts, e.g their video for 'Buddy Holly' referencing Happy Days and there album 'Hurley' being named after a character from the TV show Lost and featuring his face on the cover. We agreed that because of this they would be a good band to research and it would be interesting to see what we could do with the video and what we could individually all do with the album cover. 

Friday 14 September 2012

Initial Idea

Song: Nirvana - In Bloom
Genre: Alternative Rock/Grunge



Video:
Most videos in the grunge or alternative genres largely feature the band playing the song, just as the original video for 'In Bloom'. Because of this in my video, I would like the main focus to be the band playing their instruments. Many videos of the alternative genre seem to have an old-style grainy effect, such as Smashing Pumpkins - Cherub Rock and Blink 182 - Miss You, and therefore think this would be a good addition to my video as it would stick with the conventions of the genre and make the video look more realistic. I think an outdoor location would also fit with the genres conventions, but a studio set or even a stage set (similar to the original video) would work. Cutting from the band to another storyline, or alternatively, quickly cutting to a number of different artistic shots then back to the band would be a means of adding something different to the video. I also like the use of colour in the Cherub Rock video, and think it would be good (if possible) to incorporate this.

Album/Cover:
Many albums in the alternative genres don't feature photographs of the band at all, they mostly feature photographs or artwork of seemingly none-related items or landscapes. I would like to follow this convention with my album cover.   


Target audience:
My promotional package will be primarily aimed at young adults from the ages of 14 - 22. This is based on the idea that it is mostly young people that watch music videos in the first place.

Why I chose it:
I have chosen the song 'In Bloom' because I feel the original video is done in a very specific and rare style and I thought it would be interesting to see what else could be done with the song.

Tuesday 11 September 2012

Inspiration


Pavement - Stereo
Director: Jon Kesley


Weezer - Undone
Director: Spike Jonze


Nirvana - In Bloom
Director: Kevin Kerslake


Weezer - Buddy Holly
Director: Spike Jonze


All these videos have given me inspiration for the music video that I will be producing. I particularly like the parody-esque videos for Stereo and Undone and think this would be a good route to go down for my own initial idea. The last two videos are very similar and based around the same concepts (both resembling the 60's) , and I like the purposefully old and grainy feel of them.


First Post

Hello, welcome to my blog. Within this project I will be creating a promotional package for an album, and through market and audience research hope to create something realistic. Hope you like it!
:)