This is our design for the main 'Deluxe Edition' CD within the digi-pack. We used the TV featured on the cover of the digi-pak as the background of the CD to create a 'running theme'. Also we have used the TV to enable the audience to distinguish the difference between the main disc and the bonus CD's. On top of the TV, we added Weezer's logo, which adds the 'brand' of the group to the digi-pack as a whole. As their logo is already well established, it seemed acceptable to cut a part of it out of the CD for the purpose of having a well fitted size ratio compared to the screen. As its already well established as its used regularly by the band, people will be able to recognise the logo without it being completely visible.
Examples of Weezer's logo being featured in a lot of their promotion and events.
Both of these CD's were inspired by the original Weezer 'blue album' CD designs, by doing this we have stuck with the conventions of the band. By using the same textured background that is present on the digi-pack, it means they are integrated well within the product, and the 'theme' is still present as we are referencing the digi-pack itself. This can be seen on many other existing CD designs within a similar genre;
Smashing Pumpkins - 'mellon collie and the infinite sadness'
Radiohead - 'in rainbows'
R.E.M. - 'green'
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