Finished Music Video

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CD Designs

This is our design for the main 'Deluxe Edition' CD within the digi-pack. We used the TV featured on the cover of the digi-pak as the background of the CD to create a 'running theme'. Also we have used the TV to enable the audience to distinguish the difference between the main disc and the bonus CD's. On top of the TV, we added Weezer's logo, which adds the 'brand' of the group to the digi-pack as a whole. As their logo is already well established, it seemed acceptable to cut a part of it out of the CD for the purpose of having a well fitted size ratio compared to the screen. As its already well established as its used regularly by the band, people will be able to recognise the logo without it being completely visible.

 

Examples of Weezer's logo being featured in a lot of their promotion and events.

Both of these CD's were inspired by the original Weezer 'blue album' CD designs, by doing this we have stuck with the conventions of the band. By using the same textured background that is present on the digi-pack, it means they are integrated well within the product, and the 'theme' is still present as we are referencing the digi-pack itself. This can be seen on many other existing CD designs within a similar genre;

Smashing Pumpkins - 'mellon collie and the infinite sadness'

Radiohead - 'in rainbows'

R.E.M. - 'green'

Digi-Pack Finished Design

This is our finished digi-pack template (the top section is flipped so it's legible - in reality this would have to be upside down). The top three panels would appear on the inside of the album, and the bottom three on the outside. We have stuck with the blue colour of the original album - thus referencing it in some way - and also included an unravelling sweater which alludes to the lyrics of the song that we have created the video for - The Sweater Song, another album that does this is The Pixies' 'Doolittle' - referencing their single 'Monkey gone to heaven'. In addition, we have stuck with the conventions of the band by including them standing 'awkwardly' on the front cover, however have added something different with the presence of the TV. This makes our digipack a little different yet still fitting within the conventions of the genre.

Doolittle - Pixies

(referencing their single 'Monkey gone to heaven' by depicting a monkey with a halo on the cover)

Weezer (blue album) - Weezer

We attempted to capture the same composure that Weezer have in their original album, capturing the essence of Weezer. This is important as Weezer have established themselves as a different kind of rock band, a 'geeky' and awkward one. It only seems right that to follow this convention and get the complete Weezer look.

Digi-Pack Prototypes

Pitch Feedback

We showed our new pitch to the rest of the class in order to get feedback on our ideas. The response was very positive and it was clear that our classmates preferred this new idea. Someone commented that this idea was a lot more realistic and we would be able to do it well quite easily compared with the last idea which was quite ambitious. It was also said that the idea of following the string is quite surreal and will make an interesting and quite different music video. 

New Pitch