Friday, 12 October 2012

Audience Research: Survey

For our project, my group and I decided to create physical surveys and hand them out rather than using survey monkey. This decision was based upon the fact that when reviewing results from survey monkey in my project last year, I was unable to  identify correlations between age, gender and other answeres on the survey. By doing it this way, we are able to see links between age, gender, preffered genre of music and prefered kind of music video. This will enable us to conjure a clearer image of our target audience and help us to make our music video suitable for that audience. Below is an example of the questionnaire that we created and distrubuted.






No comments:

Post a Comment