Monday 8 October 2012

Market Research: DigiPak Analysis


Jack Johnson - In Between Dreams

Pinkerton (Deluxe edition) - Weezer

This digipak has a simple layout, consisting of just two flaps instead of the trifold of many other digipaks. The font's used are mostly simple, for the solid purpose of clarity. The design doesn't want to look too cluttered. The theme of the tree is carried throughout the digipak, making an appearance on every side of the pack, holding the whole product together, as well as conveying the artists' character and concept for the album. As well as the tree, the colour yellow is also carried through the digipak, portraying the happy/easy listening style of Johnson's music. 



The deluxe edition for pinkerton opens up into four panels, containing two CD's, a booklet of lyrics and information about the album. The style of the artwork is consistent with the front cover, continuing with the Japanese theme referenced both visually and lyrically. The inside packaging contains the quote "Everywhere in the world, the roving Yankee takes his pleasure and profit, indifferent to all risks. He drops an anchor at random.." from the opera Madame Butterfly by Giacomo Puccini.This opera is referenced on multiple occasions throughout the album, the title of the album even coming from the main character of the opera, BF Pinkerton. Lyrically, the album is very dark so the black and 'sepia tone' colour scheme works really well. 


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