This music video, much like the band's video for 'Stereo' has a laid-back, extremely informal tone to it which reflects image of the band as a whole. This style of music video is conventional for this pop-punky genre of music and is very similar to that of Weezer (my group and I will be creating a video for Weerzer's song - Undone). Even though the video largely consists of the band members running around, all dressed as Santa Claus, there is some narrative to the video. The band seem to be on some kind of scavenger hunt; finding a chicken which contains a key which opens a car to take them to a hill, etc. This seems to have no real relation to the lyrics of the song, as the song mostly is describing a relationship between a boy and a girl. However, what the video might be trying to portray is the importance of friendship, and having a 'good time'. The lyrics 'Go back to those gold sounds' and 'I won't need you when I'm gone' could be referring to friendship and the 'good times' and that the character in the song won't need a girlfriend forever but will need his friends. The video has a home-video feel which exaggerates the informal tone of the video and laid-back personality of the band.
Flying Lotus - Until the Quiet Comes
This short film by Kahlil Joseph contains music from three tracks of Flying Lotus' album 'Until the Quiet Comes', its purpose to promote the whole album as opposed to just a single song. This goes against conventions in the sense that music videos are usually produced just for one song. The video is a depiction of urban life, and tackles issues such as race, poverty and violence in just four minutes. During the video, a child is shot at the beginning and an older male shot nearer the end, however the second death is reversed in the form of a dance, almost in a dance for his life. Even though for our video, we are wanting a light-hearted informal tone, I like the idea that the story is being told within the film with no dialogue whatsoever, the music the only sound, yet the narrative is still completely understandable. The surreality of the film also reflects the dream-like music of the album and experimental artist.
Blink 182 - I Miss You
This video largely follows the conventions of the 'alternative' music genre. The band are featured playing in an old fashioned house, wearing suits which is almost typical of the 'rock-emo' genre. Similar features are present in videos for 30 Seconds to Mars and My Chemical Romance. The way that the video cross cuts between shots allows a separate narrative to take place, showing almost vampire-like women and a multitude of animals associated with witchery; cats, spiders etc. I like the way that the video has incorporated both narrative and performance aspects and hope to take this idea and in turn, incorporate it within my groups video. In addition, the way that Mark Hoppus is playing a double bass was inspired by The Cure's use of one in there video for the single 'The Lovecats', and the costumes are referencing the 1920's which gives a slightly ghostly feel. The way that intertextuality plays a part in this video makes it interesting, and almost establishes a relationship between the audience and the band in the sense that if the audience understand the reference they can feel closer to the band and buy into their 'brand'.
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