Market Research: Album Advert Analysis

 This poster fits most of the general conventions for an album advert - featuring the album cover as the main image of the poster and the artist and album title as the main heading. The same font is used throughout (excluding the title) I believe for the purpose of clarity. As well as the extra information underneath the date of release, an interactive mobile QR-code and information about a mobile app that will 'bring the image to life' are included on the very bottom of the poster. I think this is clever as, because the album is a re-release, people may want more information about it rather than just what is on the poster, which isn't very much. It also modernises the poster, and makes it more persuasive. If people are able to interact with the advert they are more likely to buy the product. In addition, the way that the band's logo is used helps to sell the overall 'brand' of the band and their music. This is also helped by the fact that the name of the band is usually written in the same font, and if someone is a fan of the band, they will instantly recognise what the poster is promoting and be interested. I think it is also important that the poster is not too cluttered, there is not too much writing included, just enough to give a sufficient amount information to the consumer.

This poster for Pavement's album, 'Terror Twilight' strays slightly from general conventions by featuring an altered version of the album cover. On the original cover, an image of a man is used, seen from the neck down. The way that the poster for the album has a different image, could be something to do with the overall concept of the album or alternatively could mean nothing at all, but gives an impression that the two characters may be related to one another in some way. Despite the characters featured being different, both feature the same background of coloured stars which could be conveying the up-beat, punky feel of the band to the audience. Much like the Nirvana poster, most of the space is taken up by the main image, with just enough text included to spark intrigue within the audience but not too much to give everything away. Also like the poster for Nirvana, the artist and band name are enlarged to make it obvious to the consumer what the poster is promoting. The font used for these are the same as those on the album cover to establish a clear link between the two items and the remainging text is all written in the same font to avoid looking clumsy and cluttered.